DuckDuckGo search engine aims to provide additional anonymity against Android apps that track users

(Photo: Image by Tobias Tullius on Unsplash) Search engine DuckDuckGo aims to provide additional anonymity against Android apps that track users

The DuckDuckGo search engine aims to provide additional anonymity to users of Android applications. The company plans to prevent Android apps from tracking users while using their devices.

Protection of invasive data collection

According to the Wired article, the latest update from the privacy-focused tech company promises to block the invasive data collections that occur on users’ phones. The update says invasive data collection is happening “on your whole phone.”

DuckDuckGo plans to come up with a solution to the app tracking issue on Android devices. The company took to Twitter to announce that they launch their own protection against application tracking for Android.

Application Tracking Protection for Android

According to a tweet from DuckDuckGo, app tracking protection for Android is currently still in beta mode. Tracking protection is a new feature in their app that allows users to block third-party trackers like Facebook and Google that are already lurking in other apps.

At the end of April, Apple decided to present the company’s application tracking transparency tools that rocked the entire advertising industry. IPhone and iPad owners could now block apps from tracking their behavior and using user data for personalized business advertising.

How much has been lost due to Apple’s update?

Since the launch of the new privacy controls, nearly $ 10 billion in revenue has been wiped off popular platforms like Facebook, Snap, Twitter and even Meta’s YouTube, according to the Financial Times. The estimated revenue lost by these companies was $ 9.85 billion.

After this particular decision, a number of users decided not to allow advertisers to take their information, leaving them in the dark. To that, advertisers have responded by cutting spending on Facebook, Snap, Twitter and YouTube to divert their budgets elsewhere.

Facebook CEO on Apple Changes

Most of the advertisers have decided to direct their investments towards Android phone users or Apple’s advertising business. Facebook COO Sheryl Sandberg said the changes to the iPhone would decrease the accuracy of the company’s ad targeting.

In turn, this would also increase the total cost of generating results for their advertisers. Sheryl Sandberg said the new restrictions made it harder to measure the results of their announcements.

Also read: 4,400 phone numbers compromised during Robinhood hack

How to join the waiting list

One particular ad technology company, Lotame, whose clients include McClatchy and The Weather Company, estimated that the four technology platforms actually lost a total of 12% of their revenue in the third and fourth quarters. The estimate indicates that the lost revenue could amount to $ 9.85 billion. Facebook lost the most due to the size of the company.

At the moment, DuckDuckGo’s solution for user tracking is still in beta and should be released in the future. The only option for users is to register on the waiting list on the company’s official website. The app can be downloaded on Android and must be activated before users can use it once launched.

Associated article: The return of the Emotet botnet | Researchers say it was once the ‘world’s most dangerous malware’

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Written by Urian B.

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