GR0 wins Search Engine Land award for best B2B search marketing


GR0 is pleased to announce that it has won the prestigious 2021 Search Engine Land award for “Best B2B Search Marketing Initiative – SEM” on behalf of its work with Credit Reporting Services (CRS Credit API).

The Search Engine Land Awards are intended to celebrate individuals, agencies and internal marketing teams within the digital marketing community who have demonstrated excellence in executing organic and paid search marketing campaigns and research initiatives.

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The Los Angeles-based marketing agency focuses primarily on SEO, but recently established a smaller SEM branch that is rapidly gaining traction. The growing team works with both DTC and B2B brands, helping them attract high quality leads through users qualifying the results they want to see through their keyword research. This strategy is completely passive – also considered as “pull” marketing – and achieves exciting results for brands, and in particular B2B advertisers.

“The success of our clients is how we measure our success in the PPC department at GR0 – we are extremely honored that our young department is recognized for helping to evolve B2B leads for our client on PPC,” said the co-responsible for Google Ads of GR0. Tyler rhodes.

Co-manager and partner of Rhodes Michel uribe also said, “We are incredibly honored to receive this award and delighted to know that receiving it means we have done a great job for our client. By combining the power of Google Ads as a high-intention lead generation tool with a well-oiled sales system built by our client, we were able to create a funnel for the business that allowed them to receive millions of dollars. dollars in funding after just 6 months of advertising.

The “Best B2B Search Marketing Initiative – SEM” category recognizes the most successful campaign by internal teams, agencies or consultants running paid search campaigns on one or more search-based advertising platforms, demonstrating improvement continuous and a positive return on investment. Participants must demonstrate the success of paid search advertising efforts to improve visibility in paid results in order to drive sales, generate leads, and / or convert new customers on major search platforms. To this end, GR0’s innovative approach achieved a ROAS of 20x in the first two months following the launch of the CRS Credit API campaign, and has since climbed to over 130x Lifetime ROAS in one year.

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Campaign context

In October 2020, the SEM team at GR0 was tasked with one of their first campaigns as a new department and asked to help a disruptive B2B service company reach scale on Google Ads. Credit Reporting Services (CRS Credit API) has identified an opportunity to disrupt an outdated B2B services industry – credit reporting for owners, financial services companies, lending institutions, or virtually any business that is required to run a report. credit from the 3 main credit reporting offices.

The challenge

This created a unique challenge for the SEM team at GR0 due to the extremely limited amount of research that exists around keywords for credit reporting software. are much less common.

In order to achieve scale on Google Ads, GR0 created granular ad groups of 3-5 keywords and prioritized the exact match, applying aggressive negative keyword extensions on a near-daily basis to suppress irrelevant traffic spikes.

The results

After only two months of optimizing their SEM, GR0 managed to increase the volume of SEM leads from 10 leads per month to 75 leads per month at a constant close rate. While lead quality remained high, CRS increased its budget – reaching a scale of over 100 leads per month throughout 2021. In addition to extracting high-intention leads from extremely insecure search landscapes, the CRS’s B2B campaign was the highest B2B campaign ever recorded by GR0. executed with accurate conversion tracking in place. Due to the nature of credit reporting services, the campaign achieved a 20x ROAS in the first 2 months after launch, and has since grown to over 130x lifetime ROAS by now.

Rhodes shared his final thoughts on the campaign: “What really motivates and inspires us is knowing that the work leading up to this award has enabled our B2B client to raise a multi-million fundraising round. dollars, citing our lead generation on Google Ads as a key growth factor. “

The leading Los Angeles-based agency helps brands rank # 1 on Google by leveraging search engine optimization and search engine marketing. For more information on GR0 and to read reviews related to customer and employee feedback, please visit Comparably, Glassdoor, Clutch or Crunchbase.

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