IBM acquires enterprise research software company Vivisimo to boost big data analytics – TechCrunch


In the wake of the acquisition of sales data analytics firm Varicent last week, Big Blue is making another purchase in the data space today: Vivisimo. Financial terms were not disclosed.

Vivisimo, which has raised $ 6 million in funding, was started as a spin-off of Carnegie Mellon and is applying clustering technology to business research. Vivisimo provides businesses with research software that helps organizations access and analyze big data across the enterprise. Vivisimo products are available for stand-alone research applications or as OEM versions integrated into partner applications and solutions. The software automates data discovery and helps employees navigate it with a single view across the organization.

Big Blue says the combination of IBM’s big data analytics capabilities with Vivisimo software will help “IBM’s further efforts to automate the flow of data in business analytics applications, helping customers better understand the consumer behavior, to manage customer churn rate and network performance, to actually detect fraud. time and data-intensive marketing campaigns.

IBM says it will integrate Vivisimo’s technology into its big data platform. “The winners in the age of Big Data will be those who unlock their information assets to drive innovation, make real-time decisions, and gain actionable insights to be more competitive,” says Arvind Krishna, Managing Director, Corporate Management. information, IBM Software Group.

Vivisimo has more than 140 clients in industries such as government, life sciences, manufacturing, electronics, consumer goods and financial services. Customers include Airbus, US Air Force, Social Security Administration, Defense Intelligence Agency, US Navy, Procter & Gamble, Bupa, and LexisNexis, among others.

IBM, whose big data platform is based on open source Apache Hadoop, says it is expanding its big data platform to run on other Hadoop distributions, starting with Cloudera . Cloudera Hadoop customers can now use IBM’s big data platform to perform analysis and build software applications.

It’s no secret that IBM is optimistic about big data and analytics. As The New York Times recently reported, IBM spent $ 14 billion to buy analytics companies as part of its Big Data initiative. And given the acquisitive nature of the business and its deep pockets, we can expect more big data buys in the near future.

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