Pinterest explains how its search system works to help influencers / the digital news world


Knowing the search engine means you can control the reach of your content and its effectiveness. This is one of the main reasons why influencers are better at reaching their target audience than most users. Most people are familiar with how the algorithm works from Twitter, Facebook, and Instagram, but Pinterest is one of the most overlooked social media networks. To keep pace with other social networking sites, Pinterest is now launching new features. One of the most recent features introduced by Pinterest was searchable catalogs which can be easily pinned. These catalogs will help retail stores not only to maximize their reach, but also to gain maximum audiences.

To further help influencers and retail stores, so that they can reach the maximum audience, Pinterest has come forward to explain how their text elements work when users try to search for products or ideas. With the using this information, marketers will be able to align their content with the search system, resulting in better results.

Unlike Instagram and Twitter’s algorithm which runs completely on hashtags, Pinterest has a better algorithm that not only reads the caption text but also tags the image to match the location. where it could fall as a result. Previously it was perceived that captions and hashtags matter a lot when searches are done, however, it was clarified that for each caption the language is detected with the caption keywords and finally, what is the topic about? picture. Pinterest AI is capable of recognizing up to 18 languages, which means that even writing in other languages ​​or searching in another language will also work very efficiently.

When reading text information, Pinterest uses various sources provided in the Pin. However, to make it easier for influencers to understand, there are a few ways to detect textual information.

The title, description and URL of the pin play an important role

The name of the forum under which the post was pinned

The title of the page with the description of the link

Keywords people typically choose to reach the Pin

· Name of things that are available in the image.

“Incredibly useful signals with a variety of apps through recommendations, retrieval and ranking can be built from high quality keywords. Pinterest has seen a lot of engagement and relevance gains from adopting such signals. Software engineer Heath Vinicombe explained.

Photo by Spencer Platt / Getty Image

Read more: Pinterest launches mobile advertising tools to empower brands to run ad campaigns on mobile devices

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