Privacy-Focused Search Engine DuckDuckGo Grows 46% in 2021

The privacy-focused search engine DuckDuckGo continues to grow rapidly, with the company now averaging over 100 million daily search queries and growing nearly 47% in 2021.

Unlike other search engines, DuckDuckGo says they don’t track your searches or behavior on other sites. Instead of creating user profiles that are used to display interest-based ads, DuckDuckGo’s search pages display pop-up ads based on searched keywords.

This means that if you search for a TV on DuckDuckGo, that search query will not be used to show TV commercials on any other sites you visit.

In addition, to build its search index, the search engine uses the DuckDuckBot spider to crawl sites and receive data from partners, such as Wikipedia and Bing. However, they don’t build their index using data from Google.

DuckDuckGo is growing rapidly

While Google remains the dominant search platform, DuckDuckGo has seen impressive year-over-year growth.

In 2020, DuckDuckGo received 23.6 billion search queries in total and reached a daily average of 79 million search queries at the end of December.

In 2021, DuckDuckGo has received 34.6 billion total search queries so far and currently has an average of 100 million search queries per day, a growth of 46.4% for the year.

DuckDuckGo traffic growth since 2010
DuckDuckGo traffic growth since 2010

Although DuckDuckGo has grown significantly, it still only holds 2.53% of the total market share, with Yahoo at 3.3%, Bing at 6.43% and Google holding a dominant 87.33%. of search engine traffic in the United States.

However, as people continue to be frustrated with the way their data is used by tech giants like Google, Facebook, Microsoft, and Apple, we’ll likely see more and more people switching to search engines focused on confidentiality.

To further help users protect their privacy, DuckDuckGo launched an email forwarding service in 2021 called “Email Protection” which removes email trackers and allows you to protect your email address. – real email.

They also introduced “App Tracking Protection for Android,” which blocks third-party Google and Facebook trackers found in apps.

More recently, DuckDuckGo announced the release of a DuckDuckGo desktop privacy browser that will not be Chromium-based and will be built from the ground up.

“No complicated settings, no misleading warnings, no” levels “of privacy protection – just robust privacy protection that works by default, through search, browse, email, etc. . “, explains a recent blog post about the new browser.

“This is not a ‘privacy browser’, it is an everyday browsing app that respects your privacy because there is never a bad time to stop businesses from snooping on your privacy history. search and navigation. “

For those looking to take back control of their data and add more privacy to their search behavior, DuckDuckGo may be the search engine for you.

Comments are closed.