SEO for eLearning Professionals: What Search Engine Optimization Factors to Consider and What to Do With Them
The pandemic has put the whole world in a cage. We all had to get used to a new reality. Some people were somewhat ready for this due to their great computer skills and general enjoyment of a life as a semi/permanent recluse. Others have found it difficult, with enormous challenges and perhaps even the impossibility of dealing with them, let alone for long periods of the life cycle of the forming mind.
Now, as the situation appears to be reversing somewhat, welfare losses and return anxieties are coming into play, hopefully also in the conversation table. Information technology has brought the world to a complete halt, and that includes the school years. And yet, technology is not always at the center of the debate about resuming a “new normal”. At best, people don’t see tools, apps, and platforms as the deal breakers. At worst, experiences tasked with preparing young minds for a world to be built are – to put it diplomatically – underperforming.
To be clear: the problem is not the modality. In the space of half a century, computing in the service of education has shown its ability to meet, deliver and increasingly exceed the levels of quality of education that we all receive without it. There are no shortage studies consider EdTech as an effective complement or substitute for traditional means of education. (PDF) By now, they certainly reveal a number of flaws in the way implementations are proceeding, from “benign” hassles to issues of accessibility, fairness, and corruption. Management issues and incomplete information rather than definitive statements about eLearning.
There is probably a problem with the email. This provides direct revelation. We don’t listen to them enough. They communicate. They know what’s wrong and can talk about it quite loudly. Only they might not be in the places you expect. (Or require?)
Believe it or not, SEO techniques can provide insight into the mind of the online learner. Yes, Social Engine Optimization is about keywords, volumes, and ranking factors. It is also about listening and doing it operationally. Start by understanding, then develop a game plan for each of the 7 factors listed below.
№1. Analyze your SEO strategy
First, the analysis. Understanding the specifics of organic traffic is about getting into the story of what gained ground, what continues to gain ground, and trying to apply improvement practices.
There are many digital tools for such analysis, including but not limited to:
- Google Search Console
- Ahrefs, etc.
Don’t be afraid to chat and find help on SEO forums or online communities!
№2. Short and long keywords
The topics people reveal interest in can be perennial and obviously popular (like jeans), or float between currents and bursts for all sorts of interesting people.
Generally speaking, long-tail keywords, hinting at interests and topics that remain active, if not growing over time, are an essential source of new information about what people are interested in.
Make sure, of course, you know which people you care about. Your analysis should identify a target audience and ensure that it has been reached. Or of course, keyword data may reveal groups of people who weren’t in your consideration before, who could become an attractive target.
№ 3. Backlinks
SEO is far from a perfect science, but if there was a fundamental equation for website popularity, backlinks would be big contributors. Obtaining a backlink, that is to say a link to your page from another, is in itself a pledge of trust or friendship. It is also a significant criterion used by search engines to determine their ranking.
Get referral traffic from education sites seems like a simple strategy. Of course, there is another obvious relationship between the quality of the source referring to you and the extent to which it bolsters a page towards the top of niche search results.
Other commonly accepted factors of importance in SEO include:
- A high domain authority
- A decent trust score
- The main relevant topic of the site
№4. “Optimal” content
Quality content is imperative for the success of your project. Ultimately, people need proof that you’re a “leader” of some sort. The obvious roadblock is the fact that quality is subjective. You can mix data and intuition to create experiences that challenge your view of the world.
Common areas of debate and experimentation in the SEO space include:
- The role of relationships between other sources and communities, and how far parties are willing to go for what type of cooperation.
- Expertise and authority, the ways in which they are exploited and ethical limits.
- Trust and influence on the target audience, and if SEO can change the mind of the user or if they are already resolved before a query takes place.
- The role of marketing and education, and achieving quantitative and qualitative goals (changes) through SEO means.
№5. Link Building
When a search engine evaluates a website to determine ranking on a search results page, it considers direct, indirect, and relative measures. Popularity is necessarily defined by the action of each. If the interest is there, but hasn’t reached critical mass, both content and website structure signal positive ranking attributes.
The unstable and murky nature of this process is an invitation to apply some “wisdom of the crowds”: check out recent ranking trends, try to isolate the steps top-ranking sites have taken to improve, and adapt them to your experimentation. agile. and analysis.
The contribution of social media engagement or the “shareability” of content to its positioning depends on the research in question, but it is arguably overstated. Google Officially Says There Are No Social Media Signals in its SEO algorithm. But that’s not necessarily the whole story.
One of the most effective ways to reach your target audience directly is through social media. And depending on how you position yourself there, people who might link to pages like yours may find you there. Which is also a suggestion on the value of social media for SEO awareness purposes and PR campaigns.
Either way, by sharing links in your bio or stories, you increase the flow of traffic to the site. Remember: Google treats social media backlinks like any other website. From there, it is the role of site architecture and charm, as well as the quality of content and your offerings, to achieve SEO goals.
Posts with media content attract more attention than plain text. But the presence of an image or video alone is not the deciding factor. A nascent sub-industry of media for SEO, especially videos, is already in motion.
At the very least, an embedded YouTube video at the top of a page, both dealing with the same topic in depth, could produce compound effects and be favored by the “rich snippet” feature of Google and other search engines.
We recommend building an in-depth study with these factors and using them to understand your learners (or target audience), how to reach them, and how to leverage that understanding to achieve your goals.
SEO opens doors to learner understanding, not to mention traffic. Harness this power and you will never doubt who your learners are again!