Subsidiaries belonging to the search engine giant Google
Since its inception about 20 years ago, Google has grown into a well-known global company. Despite parent company Alphabet, the search engine giant still has plenty of companies, such as YouTube, HTC, reCAPTCHA, and Co.
• Google has established itself as a brand of value over the years
• Mother of many wholly owned subsidiaries
• Companies such as YouTube, Android, Tenor, Nest Labs and many more are under the umbrella of Google
US tech company Google, headquartered in Mountain View, Calif., Has been a subsidiary of Alphabet holding company since 2015. Through restructuring, Google shares were converted into Alphabet shares at that time and the company itself. even was divided into several subcontractors.
Google was originally founded in 1998 by Larry Page and Sergey Brin, who until recently ran the parent company. “We did a lot of things back then that seemed crazy at first. A lot of these crazy things now have over a billion users, like Google Maps, YouTube, Chrome, and Android. And that was not enough for us. We always try to do things that others think are crazy, but we’re completely excited about them, ”Page said a while ago, as quoted by online marketing agency Hanseranking. Google has become known primarily for its search engine; over time, the company has established itself as the world’s largest search engine, with a market share of around 90% for search queries. Since its inception over 20 years ago, the search engine giant has grown into a valuable business and a well-known brand.
Android – a brand known to most people, was acquired by Google in 2005. It is both an operating system and a software platform for mobile devices and thus offers solutions for smartphones, mobile phones, televisions, media players, netbooks and tablets.
Another well-known affiliate that has been part of Google since 2006 is YouTube. It is probably the most well-known video portal that can be used for free downloads and streaming.
In 2007, the search engine giant acquired DoubleClick. At the time, it was the largest acquisition in Google’s corporate history. The group had won against competitors such as Microsoft and Yahoo. DoubleClick develops and sells technologies and services for advertising and marketing agencies as well as other online marketing solutions. Last year DoubleClick was merged with the Google Analytics 360 suite and now operates under the Google Marketing Platform brand.
reCAPTCHA – another business that will probably not be unknown to anyone. A service that offers website protection from spammers has been operated by Google since 2009. It tries to differentiate whether certain actions are performed by a real person or a computer program or bot.
In 2009, Google took over the rights to the platform and the following year, the group acquired all of AdMob. Even Apple then expressed interest in a takeover, but was outbid by Google. AdMob stands for Mobile Advertising and specializes in advertising on mobile devices such as smartphones or tablets.
Kaggle, an online community of data scientists, has been under the aegis of Google since 2017. At Kaggle, this includes organizing data science and machine learning competitions.
The Taiwanese manufacturer of smartphones, tablets, VR glasses and Co., HTC, has also been part of Google since 2017. At that time, the group had obtained part of the HTC developers and the license to use HTC patents for 1.1 billion of US dollars. .
The following year, Google acquired Tenor, an online GIF search engine and database used in messaging and keyboard apps around the world. “Tenor finds the right GIFs at the right time, so you can find the right GIF for the respective mood,” quotes Internetworld, Cathy Edwards, vice president of engineering at Google. “Tenor will help us do the same with Google Images and other products that use GIFs. […]», Continued the acquisition of Tenor in 2018.
Since February 2018, Nest Labs is also under the umbrella of Google. The automation company offers smart home solutions like smart cameras, video doorbells, smoke and carbon monoxide detectors, thermostats and more.
The list of Google affiliates could grow. Companies like VirusTotal, Waze, ITA Software and many more have also been taken over and integrated by the search engine giant over the years. If Google sticks to this strategy, the list of affiliates may grow longer and longer in the future.